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Book Title: Карьера менеджера.|
The author of the book: Lee Iacocca
Format files: PDF
The size of the: 961 KB
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Loaded: 1348 times
Reader ratings: 3.4
Date of issue: 2012
ISBN: No data
ISBN 13: No data
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Having recently read Steve Jobs and of course having been mesmerised by it, I figured that it would be a tough act to read another corporate tale for quite some time. But having asked around a bit, I was recommended the autobiography of Lee Iacocca. As I am still in the mood to learn how great corporate guys have clicked and what makes them stand apart, I decided to get my hands on Iacocca. Lee Iacocca is not of my generation, nor do the American cars hold any great presence in my country... so while Ford and Chrysler are popular names, reading about Lee Iacocca and his exploits in these companies was never going to be something similar to reading about Steve Jobs and Apple, which is a much more global brand. And this is where Iacocca's manner of writing - simple and playful yet emotive - helped me to strike a bond with his story very quickly.
Iacocca's story starts with his father's arrival to USA (another tale reflecting the role immigrants have played in USA's success), his young days during the Great Depression era, his college days, and then his subsequent move to Ford that marked the beginning of his great career in the auto industry. The story before his arrival at Ford moves at a soothing rhythm - almost makes you feel like your grandpa talking to you over a nice family dinner, remembering the good old days. The real drama starts unfolding with Iacocca's arrival at Ford and his subsequent rise from a dealer to the President of Ford over a thirty-something year period. The pace of the story increases, and the passion along with the knowledge that the author holds for the auto industry is clearly on display.
And then comes the fall... Iacocca's sacking by Henry Ford II must have been the great corporate stories of that time, I assume. But as they say, it's never over until its over. Then comes the rise... Iacocca at the age of 54 takes over the reins of Chrysler, and brings about one of the most incredible turnaround stories in corporate history (at least few must be this popular). Being an autobiography, Iacocca takes the reader through his thought process while evaluating tough decisions at Chrysler, through the hardships and the subsequent successes, his ideologies which he sticks to right till the end; not for a single page does he become dispassionate or guarded in his opinions. His comments on Henry Ford II are really fun to read (it feels like two grandpas fighting!), his wit is never lost (catch the lovely smile on the cover page), and most importantly the lesson which he repeats over and over - of putting things in action, of doing what you have to do rather than sitting idle - is something that needs to be drilled at a very early age in this era where laziness in the society is simply so evident. As this is an autobiography, one has to take certain comments of the author with a pinch of salt, for those are solely his beliefs. But irrespective of that, Iacocca is yet another tale I have read that displays the importance of good old hardwork which when executed by a sharp mind yields unbelievable results. Recommend to all who aspire to become fruitful managers and leaders!
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